Over the past year, I’ve written about how to set your sponsored post rates and how to write ethical sponsored reviews… but I haven’t covered how to find blog sponsors in the first place. So, today is the day we talk about getting sponsors for your blog!
First and foremost, I will mention that you can take the “if you build it they will come” approach. This does not meant that you can just start blogging and suddenly have sponsors emailing and calling you. You have to have a significant amount of traffic for that you happen. In my experiences, sponsors start reaching out when you have around 1000 pageviews per day and at least 5000 social followers on any given account.
Follow this link to learn more about the blog traffic guide I recommend if you want to start getting more pageviews today: How I Went From 17K to 350K+ Monthly Page Views in 9 Months – I’m an affiliate for this ebook, and also purchased it myself. It is packed with great advice!
If you’re proactive about finding sponsors instead, you can make a nice chunk of change, even if your blog is fairly new. Plus, you’ll be working with sponsors you actually like!
So… let’s play offense and find sponsors for your blog…
When I tell people that I’m a professional blogger, the most popular question I’m asked is, “How exactly do you earn money blogging?” People have written entire books about this topic, so it’s hard to give them the 5-minute answer they want! Usually, I talk to them about ads, because they have a frame of reference for how that works. Most people have seen ads in newspapers and magazines, and they understand that brands will pay for this ad space if you have readers.
Today, I’m going to dive deep into how to make money running ads on your blog. This is not the only way you can make money with your blog, and I personally believe that most bloggers in most niches can make more money in other ways.
That said, I also believe that you should diversify your income. In other words, don’t just make money in one or every two ways. Make money in several ways!
So, keep reading if you want to figure out whether or not ads are right for you and, if they are, how to ramp up your ad income.
I still remember that first time when a brand asked me for my sponsored blog post rates.
I felt like I was floating on cloud nine. I never imaged that someone would want to pay me to publish a post on my blog! But today, writing sponsored blog posts is one of the top ways I make money with my food blog. This is also a great form of monetization in niches such as fashion, parenting, tech…
Heck, it can be a good monetization strategy for just about every niche out there.
Sending rates to the potential sponsor was really, really scary, though. I almost told him that I didn’t write sponsored posts just because I was so nervous about giving him a price!
I think a lot of bloggers struggle with setting their sponsored blog post rates. So, today, I thought it would be helpful is I wrote out a step-by-step guide to figuring out what to charge.