I have launch fatigue.

Maybe it is because I am part of at least a dozen online business and blogging groups, but… is it just me or does it seem like someone is launching a new online business coach program EVERY WEEK?

Sometimes, EVERY DAY.

And here’s a little secret…

As a freelance copywriter, I’ve helped some of these coaches fine-tune their copy and develop launch plans… only to see them not make a single sale. I have talked to other copywriters who have shared similar stories.

I’m 100% confident in my skills as a sales page writer and launch consultant, because I have also assisted coaches with six-figure launches – not that is what I call a successful online launch!

So why are most launches a complete and utter FLOP FLOP FLOP? (I call them “dead fish launches” because flop like a dying fish.)

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