I have launch fatigue.
Maybe it is because I am part of at least a dozen online business and blogging groups, but… is it just me or does it seem like someone is launching a new online business coach program EVERY WEEK?
Sometimes, EVERY DAY.
And here’s a little secret…
As a freelance copywriter, I’ve helped some of these coaches fine-tune their copy and develop launch plans… only to see them not make a single sale. I have talked to other copywriters who have shared similar stories.
I’m 100% confident in my skills as a sales page writer and launch consultant, because I have also assisted coaches with six-figure launches – not that is what I call a successful online launch!
So why are most launches a complete and utter FLOP FLOP FLOP? (I call them “dead fish launches” because flop like a dying fish.)
Over the past year, I’ve written about how to set your sponsored post rates and how to write ethical sponsored reviews… but I haven’t covered how to find blog sponsors in the first place. So, today is the day we talk about getting sponsors for your blog!
First and foremost, I will mention that you can take the “if you build it they will come” approach. This does not meant that you can just start blogging and suddenly have sponsors emailing and calling you. You have to have a significant amount of traffic for that you happen. In my experiences, sponsors start reaching out when you have around 1000 pageviews per day and at least 5000 social followers on any given account.
Follow this link to learn more about the blog traffic guide I recommend if you want to start getting more pageviews today :Traffic Transformation: 21 Strategies I Used to Increase My Monthly Page Views from 17k to 400k+ in 10 Months – I’m an affiliate for this ebook, and also purchased it myself. It is packed with great advice!
If you’re proactive about finding sponsors instead, you can make a nice chunk of change, even if your blog is fairly new. Plus, you’ll be working with sponsors you actually like!
So… let’s play offense and find sponsors for your blog…
Recently a reader reached out to me with an important question about sponsored reviews. I started typing a reply to him… and when I reached 500 words, I realized that this needed to be a blog post so everyone can benefit from it!
This blogger had been approached by some companies to review their products, and had the some question many bloggers have…
“Should I charge for a sponsored review?”
It brings up a lot of ethical questions. What if you don’t like the product? What if they want you to promote something you didn’t get to personally experience? What if they want you to use certain language in your post?
So today, we’re talking about sponsored blog post and sponsored reviews. I’m going to answer all of these questions and more, so you can publish ethical reviews that your readers love.